Introduction to Marketing
Marketing: Marketing is analyzing and satisfying consumer needs. A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place.
3M's are Money, Management, and Marketing
In the 3 M's of Business model Marketing play a key role.
Buying and Selling of and exchange of goods for an agreed amount.
Marketing is the promotion of products or service especially advertising and branding.
The 4 P's of Marketing are
• Product
• Price
• Place
• Promotion
Marketing can be classified as 3C model also
• Customer
• Company
• Competitor
3 conceptions of marketing are
• Production concept
• Selling concept
• Marketing concept
Short Term Factors in Marketing System are
• Product
• Place
• Price
• Promotion
Long Term Factors in Marketing System are
• Technological
• Legal
• Cultural
• Economic
Different Components of a Marketing Plan:
1. Market Research/Analysis
2. Marketing Objectives/Goals
3. Marketing Mix/Strategy
4. Marketing Budget
5. Market Monitoring and Evaluating
6. Plan Check List
Types of Marketing:
• Internet Marketing
• Offline Marketing
• Word of Mouth Marketing
• Guerilla Marketing
• Print Advertising
• Direct Mail
• TV and Radio
• Network Marketing
• Services Marketing
• Evangelism Marketing
• Relationship Marketing
• Experiential Marketing
• Mobile Marketing
New Media marketing types:
• Internet
• Mobile phones
• IPODS
• PDAS
Types of Market Research:
Exploratory Research: Better understanding of the problem dimensions.
Descriptive Research: General understanding of the marketing problem
Causal Research: Used to identify cause-and-effect relationship.
Top Marketing Rules:
• Rules are Meant to be Broken if needed
• Marketing Must Result in Sales and growth
• Be unique
• Keep a deadline
Written by
Internet Marketing Company : Toputop.com
Internet Marketing | Branding Agency : Dotndot.com
Article Source: ArticlesBase.com - Introduction to Marketing